Creative Strategist

My history with strategy began when I decided to pick up a minor in Marketing Analytics at USC. As a creative person, I thought me and numbers didn’t get along, but I couldn’t have been more wrong. I took Intro to Marketing Analytics and fell in love! I discovered the power of data and the thrill of revealing the story behind a set of numbers. I enjoyed this so much, I later went on to TA for this class. I furthered my analytical skill set by enrolling in the London School of Economics summer program taking a 3-week crash course in the history of world markets.

But being a true strategist isn’t just numbers and Excel spreadsheets. It’s also being analytical in your approach and methodologies including (but not limited to) horizontal thinking, creative problem solving, and out-of-the-box tactics. I’ve found that my creative tendencies have given me a unique position as a strategist because I have more innovative ideas and approaches.

early-stage consumer investment firm and strategy-led brand agency

  • Bullish is an investment firm and strategy led brand agency. Essentially, Bullish blends capital, consulting, and creation to design the most remarkable businesses in the world. Investments include Peloton, Casper, Harry’s, Warby Parker, Birchbox, Care/Of, Function of Beauty, Hu Chocolate, Bandit, and Sunday Lawn.

  • The Strategy Intern aids the Strategy team in consulting for DTC brands assisting in developing creative briefs, O&P, brand identity, and GTM plans.

  • In collaboration with investments and design, interns worked on a live business and presented growth-driving strategies/tactics directly to the executive stakeholders of that brand.

    Specifically, the portfolio company Captain Experiences - an online platform for booking outdoor adventures - wanted to excite customers to book more trips. Through in-depth ethnographic research interviews and intensive market and competitive analysis, interns revealed this excitement could be incited by implementing new website features. The design suggestions gamified the booking experience ultimately leading to improved customer lifetime value and reduced churn.

The Perspective Podcast

While a student at USC, I founded, hosted, edited, and distributed a podcast called Perspective under SPEC Magazine, a student-run publication. The show’s thesis was essentially proving that every USC student had a story worth sharing. From Netflix actors to fashion designers to successful business owners, I recognized I was surrounded by some of the brightest 18-22-year-old minds, and I wanted to take advantage. And take advantage I did: I produced 1,500 minutes of content, reached over 3,000 streams, and sat down with 35 leading student entrepreneurs.

My favorite part about Perspective was that it worked to satisfy my curious itch. I selfishly wanted to have a convo with everyone I came in contact with to understand who they are, what motivates them, and what their passions are. And this podcast gave me an excuse to do just that. As a result, I’ve learned the ins and outs of many interesting industries (carbon offsets, music, and app development, to name a few).

Starting this podcast has given me a variety of hard skills (ya, I know my way around Adobe Audition, no biggie). But more importantly, it has added to my mental toolbox: when I am met with a challenge, I have 35+ entrepreneurial stories to pull inspiration from and apply to my work.

 As a strategist, my job is to be in-the-know about the world. Linked below includes my favorite content I consume to stay up to date on culture, news, & various industries: